Independent creative practice · London / Worldwide

Treatment design
Visual research & moving image

Luke Preston helps directors and production companies turn early ideas into vivid, persuasive visual worlds.

Selected treatments

A compact edit from each project—designed to show range immediately, without opening a separate presentation.

Saviour — Cover

Saviour — Mood board

Saviour — Vision

Saviour — Characters

Saviour — Format

Saviour — Mood board

LF Energia — Cover

LF Energia — The idea

LF Energia — Mood board

LF Energia — Visual style

LF Energia — World building

LF Energia — Film detail

AI Visuals

New visual
worlds.

AI-assisted image and video development for treatments, mood films and commercial pitches—always shaped around the director’s idea.

Colossal figure looming behind a London high street — 01Cinematic worldbuilding

Sports shoe striking a reflective surface — 02Product motion

03Campaign imagery

Football supporters gathered in a pub — 04Character & casting

Football supporters celebrating outdoors — 05Crowd worlds

Supporters sharing a charged pub moment — 06Character & casting

Chef surrounded by barbecues outside a supermarket — 07Commercial concepts

Surreal receipt character at a supermarket checkout — 08Commercial concepts

Supermarket checkout transformed by barbecue products — 09Commercial concepts

Receipt character alongside a supermarket customer — 10Character design

Supermarket checkout filled with miniature grills — 11Visual development

Athletes posed together at night — 12Campaign imagery

Selected capabilities

Treatment designVisual researchCreative developmentPitch decksMood filmsAI image & video3D titles